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Spa Construction Projects
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Generally, new Spa projects require a program consisting of the following Modules. Howard Consulting provides a seamless continuity of support addressing all the tasks required to create and launch a new Spa.

Attention to detail is always ensured. Profitability, practical operational solutions, strong concepts, spa presentation, and the guest journey are paramount in all decisions made by the company to create a Spa that is truly exceptional in an increasingly competitive environment.

Spa Concept » Scheme » Layouts » Feasibility » Research

Assisting with the creation of a scheme for planning permission, justification or approval

  • Aims, Objectives & Overall Concept
  • Site Assessment
  • Local Competitor Survey
  • Local Demographics & Market
  • Spa Concept
  • Service Menu
  • Room Environment Brief
  • Room Relationship Diagram
  • Operating Concept
  • Refine Spa Layouts
  • Capital Expenditure – Specialist Equipment
  • Financial Projections
  • SWOT Analysis

Spa Brand Selection

The selection of appropriate prestige brands to partner premier hotel spas

We find, introduce and establish Prestige Brands to the Spa operation. The Prestige Brand will provide a greatly enhanced opportunity for significant & extensive PR (see CASE STUDIES – THE BERKELEY). Howard Consulting have a proven track record in partnering premier brands with premier hotels with the result of increasing the profile of the hotel.

If the Hotel is to be successful in extending its Spa service to the local community, the Prestige Brand assists in creating a point of difference between the hotel’s Spa and all other local treatment operations using ‘popular’ brands. This in turn increases the Spa & Hotel’s image in the local market as well as often doubling treatment revenues.

Howard Consulting assist in negotiating the terms according to a ‘tried & tested’ agreement format, with full knowledge of all potential benefits that spa brands are generally capable of offering a Spa operation. 

Spa Design Guidance

Assisting designers & architects with specifications & detailed design briefs

We assist the designer or architect with design guidance, providing comprehensive room specification sheets; ‘working-up’ the scheme with due consideration to the accommodation of all the required equipment & supplies. All spa-specific MEP requirements are communicated to the project team; and advice given on interior design schemes & materials  - all from a practical operational point of view and in the best interest of the spa journey.

Howard Consulting proposes the content & ‘experience specification’ for Thermal & Hydrotherapy Suites, Relaxation Areas & Treatment Rooms as well as fitness layouts that best serve the concept, and ancillary facilities that are both operationally practical and in keeping with the Spa. Finally, Howard Consulting ensures that construction, ‘fit’ and installation of equipment is carried out according to the agreed standards and specifications by attending site visits and a snagging inspection.

  • Water requirements, Drain locations & Plumbing requirements for specialist equipment
  • Air Handling/Air Temperature ranges/Locations of input & output vents
  • Small Power requirements & locations
  • Lighting Requirements in terms of achieving the desired environment, programming, flexibility & location of switching
  • Audio & Visual requirements
  • Lighting Moods; the control of natural daylight; Views
  • Vision & Visuals;
  • Retail Layouts & Displays
  • Ceiling Layouts, inc grills, smoke detectors, speakers, emergency lighting & signage, access panels etc
  • Cabinetry & Joinery detail
  • Loose Furniture appropriate to it’s purpose
  • Walls
  • Flooring
  • Positive/Negative Sound; All door closures; Absorption of sound
  • Empathy of each space with the overall Concept and Mood
  • General practicality of finishes & fixtures

Spa Pre-Opening

Equipment, Spa Operational set-up, Operations Manuals, Recruitment, Training & Soft Opening. Ensuring premier standards of spa service

We prepare the project for operation, providing cost, technical schedules & procurement timetables for all loose specialist Spa & Club equipment & supplies to launch the operation.  Operational budgets for both pre-opening and operation are created along with liaison with the Hotel regarding the content and frequency of financial information, audits & reports.

Howard Consulting supports the Hotel’s Sales, Marketing and PR efforts to ensure that the Spa & Club’s concept is fully & accurately communicated to the target markets in advance of the opening.

The foundation blocks required to ensure the highest standards of service quality are formed in this Module:

  • The creation of the service & treatment menu including all treatment protocols,
  • Provide assistance for the Sales & Marketing team with the Sales & Marketing Plan, Residential Spa Programs & In-Room Spa Rituals & descriptions
  • Submit Pre-Opening Budgets
  • Provide Equipment Specifications, the schedule of all Supplies, Consumables & Retail product
  • The creation  of 5 key Operations Manuals used in Training ensuring premier service, technical proficiency and standards of performance
  • Specialist Spa Recruitment
  • Training of the 2 Key Spa personnel in preparation for Spa Team Training
  • Training in Spa service, standards & product training
  • Manage the Soft Opening Program for further refinements to training and presentation