Is this your first time?......... creating or operating a successful Spa, like any business requires you to draw upon expertise. Today's most successful Hotel Spa’s used reputable Spa Consultants during their formative years.

The Spa market is becoming increasingly competitive and more sophisticated.

Concerning Spa Projects

When to use a Spa Consultant

• Assist the development of a Scheme to submit for Planning Permission
• A Feasibility / Business Plan to gain project approval
• Assistance through all the stages from concept – scheme – layouts – feasibility - spa brand selection - design guidance – pre opening set-up – training – soft opening
• A remodel or extension to update the concept
• An independent / impartial opinion on a feasibility, concept or research provided by others

6 Pitfalls that Hotels often fall into

1. The architect or designer are thought fully capable and qualified to create a Spa scheme without a Spa Consultant
2. The Spa Consultant is selected after the plans have been made and submitted to planning – too late
3. Inadequate research & feasibility has been undertaken
4. Insufficient Spa-specific expertise is available on the project team in view of the risk, value of the investment and the required depth of specialist knowledge required
5. The Spa Consultant is tied to a particular product or brand compromising the client's choice
6. The client has seen a limited number of Spa’s and has based their vision & concept on limited exposure to the market or choices available

Concerning Spa Operations

When to use a Spa Consultant

• To seek support in operation via a Management Consultancy arrangement providing specialist support but working with the hotel  to deliver premier standards of service, product & profit
• Conduct specialist Training Modules addressing specific identified needs
• Performing Mystery Guest Audits or to Troubleshoot a Spa identifying areas of concern that are quite possibly unknown to the Operator.
• Performing Health & Safety Audits to meet specific Spa requirements including the submission of a bespoke H&S Manual

5 pitfalls that Hotels often fall into

1. The client has no comparative information to judge their Spa’s performance against others
2. There is an absence of a structured Appraisal, Training & Development Program for the Spa Team often resulting in high staff turnover
3. Members of the Spa team are too defensive to seek outside advice fearing the identification of improvement areas
4. The Spa team possess limited business & spa-specific marketing acumen and cannot unlock the true financial potential of the Spa
5. The only external audits are by the AA, RAC, GAP or other hotel audit organization that lacks the expertise or detail to fully and professionally address all the service and product issues of a refined spa operation